Competition has made it necessary for Bankers to consider three crucial aspects of marketing
- Offer the Right Type of Products/services
- To the Right Customers and
- At the Right Time
At the same time Risk management is of utmost importance.
Our services of Response Modeling, Market Basket Analysis, Segmentation and Event Based Marketing provide scientific approach for designing marketing strategies.
We use advanced analytics to develop statistical models in Credit Scoring and Fraud Detection.
We partner with banks to validate all statistical models which are part of decision making process in marketing and risk management.